As a result, analysts are expecting influencers to take on increasingly important roles as intermediaries between brands and consumers. With such a high ROI, it’s no wonder the influencer marketing industry has seen tremendous growth in recent years.Ĭurrent social media usage worldwide is showing no signs of slowing as it permeates all aspects of consumers’ daily lives. Ultimately, it all depends on each business’ objectives. While some focus on view, reach, and impression, others prefer to measure metrics such as engagement and clicks. That said, determining the ROI of influencer marketing appears to be one of the most challenging aspects marketers face. In fact, the majority of marketers believe that influencer marketing offers the highest Return on Investment (ROI), even more so than the more traditional marketing tools such as SEO, email marketing, social ads, and SEM. These returns fall in the higher end of the spectrum, but even a look at returns across the board will show relatively high average returns of $5.20. In other words, every dollar a company spends on influencer marketing generates $18 in publicity value. Here’s one of the most powerful influencer marketing statistics to convince you of its effectiveness: Businesses that use influencer marketing for publicity earn $18 for every dollar invested (Influencer Marketing Hub, 2018). Not just that-influencer and paid content are expected to make up 20% of digital marketers’ and agencies’ ad budgets. Just under seven out of ten US marketers working in companies with at least 100 employees plan to use influencer marketing. Other influencer marketing statistics certainly back this belief. This is so much so that three-quarters of marketers say they will be allocating a dedicated budget for their influencer marketing activities, and up to 62% even plan on increasing their expenditure. Nearly all marketers- 90% to be exact-believe influencer marketing to be an effective form of marketing (Influencer Marketing Hub, 2021). Fewer than one-third (27.9%) of marketers have been using influencer marketing for over three years, 20.9% have only been using it for less than a year, and just a handful (7%) have never used it.īut its growing popularity among marketers today is perhaps a sign of its effectiveness, which brings us to our next point. Given that influencer marketing is still in a relatively adolescent phase, its usage and growth are fairly impressive. One-quarter of them use it “frequently,” while nearly one-third have it as an ongoing strategy. Plus, more than half use influencer marketing on a regular basis. → Click Here to Launch Your Online Business with Shopify To start us off, here’s an influencer marketing statistic that shows just how popular it currently is-more than nine out of ten marketers today have influencer marketing as part of their overall marketing strategy (SocialPubli, 2019). Influencer Marketing Usage Among Marketers
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